Hey!

Im Pedro Henrique, but feel free to call me as Pedroca, a Product Designer.

Former Product Design Manager at Fluency Academy and most recently Staff Product Designer at Chop Dawg, where I helped startups and enterprise teams bring digital products to market across the United States. Working across industries such as education, healthcare, and transportation, while designing B2B and B2C SaaS products for startups and enterprise companies.

Design has always been, for me, the bridge between complexity and clarity. My professional journey has been driven by the constant challenge of translating abstract problems into simple, intuitive experiences that create meaningful impact in people's lives.

Whether leading design teams, shaping product strategy, or crafting visual systems, I believe great design emerges when business goals, user needs, and thoughtful execution come together seamlessly.

My focus is on building products that not only solve problems but also feel natural, accessible, and genuinely valuable to the people who use them.

The image featured at the top of the about us page #2

"If you can design one thing,
you can design evertyhing."

"If you can design one thing, you can design evertyhing."

The image featured at the top of the about us page #1
1931–2014

What Can I Do

01

Turning problems into solutions

By combining research and user-centered design, I translate complex challenges into intuitive and efficient solutions. My focus is on understanding real user needs to create experiences that truly make sense.

02

Strategic design for business

It's not just about aesthetics—it’s about impact. I align design and business strategy to create digital products that not only work well but also drive key metrics and deliver real value for users and companies.

03

Research & data-driven decision making

I leverage qualitative and quantitative research methods to inform design decisions, analyzing user behavior through tools like Google Analytics, Hotjar, and Looker Studio. The result? More effective, insight-driven experiences.

04

Visual design that elevates digital products

From branding to design systems, I craft visually compelling and cohesive digital experiences. My goal is to ensure brands don’t just look great but also feel intuitive and seamlessly integrate into users' journeys.

Trusted by teams who care about the details

  • Pedro is an excellent professional, highly dedicated to learning new technologies for his creative processes. He is a highly skilled UX designer who is also competent in project management.

    He is committed, agile, and, above all, proactive.

    Fernando Aléscio

    CPTO @ Grupo Laux Brasil

  • Pedro is an excellent professional, highly dedicated to learning new technologies for his creative processes. He is a highly skilled UX designer who is also competent in project management.

    He is committed, agile, and, above all, proactive.

    Fernando Aléscio

    CPTO @ Grupo Laux Brasil

  • Watching Pedro’s professional growth has been an incredible experience.

    His level of commitment and dedication marks him as a highly promising professional who already delivers top-tier work in UI, Design Ops, and UX—with UI and Design Ops being the areas where he truly shines as a designer.

    I had the opportunity to hand over leadership of the Fluency design team directly to him, doing so with complete peace of mind and confidence in his excellent work.

    Thiago Bisewski

    Founder, CEO @ Pixelwolf & Sabiá

  • Watching Pedro’s professional growth has been an incredible experience.

    His level of commitment and dedication marks him as a highly promising professional who already delivers top-tier work in UI, Design Ops, and UX—with UI and Design Ops being the areas where he truly shines as a designer.

    I had the opportunity to hand over leadership of the Fluency design team directly to him, doing so with complete peace of mind and confidence in his excellent work.

    Thiago Bisewski

    Founder, CEO @ Pixelwolf & Sabiá

  • It has been a privilege and a joy to follow Pedro’s journey, from Pixelwolf to his design leadership role at Fluency.

    He has consistently demonstrated great dedication and technical mastery, bringing innovation and creativity to the table with a lighthearted and fun approach.

    Beyond his excellence in UI and his solid grasp of UX, he possesses a natural, genuine, and human ability to lead and engage the team.

    I am certain he will continue to shine in everything he does!

    Hugo Pizaia

    ex-Founding Designer @ Pixelwolf

  • It has been a privilege and a joy to follow Pedro’s journey, from Pixelwolf to his design leadership role at Fluency.

    He has consistently demonstrated great dedication and technical mastery, bringing innovation and creativity to the table with a lighthearted and fun approach.

    Beyond his excellence in UI and his solid grasp of UX, he possesses a natural, genuine, and human ability to lead and engage the team.

    I am certain he will continue to shine in everything he does!

    Hugo Pizaia

    ex-Founding Designer @ Pixelwolf

  • I worked with Pedroca for a few years and can say, without a doubt, that he is an incredible professional.

    His attention to detail and the way he led our design team brought significant gains and improvements to every project.

    Furthermore, he is a professional with no ego who actively seeks collaboration in everything we do.

    Guilherme Kurten

    co-founder @ Algoritmo

  • I worked with Pedroca for a few years and can say, without a doubt, that he is an incredible professional.

    His attention to detail and the way he led our design team brought significant gains and improvements to every project.

    Furthermore, he is a professional with no ego who actively seeks collaboration in everything we do.

    Guilherme Kurten

    co-founder @ Algoritmo

  • I have worked with Pedroca since our time at Pixelwolf, collaborating on projects that spanned various platforms and disciplines. I would highlight his versatility in navigating different contexts while consistently maintaining high design standards.

    When we worked together to structure Design Ops for the product team at Fluency, his vision was instrumental in raising the team's maturity level through the creation of robust documentation and the development of a strong team culture. Furthermore, I had the opportunity to work under his leadership when he took on the role of Product Design Manager; he demonstrated a leadership style that was human-centric, inspiring, and strategic.

    Pedroca is a talented, dedicated professional who is passionate about his work, and he deserves every success in his career journey.

    Marcelo Lionço Mendes

    Senior Product Designer

  • I have worked with Pedroca since our time at Pixelwolf, collaborating on projects that spanned various platforms and disciplines. I would highlight his versatility in navigating different contexts while consistently maintaining high design standards.

    When we worked together to structure Design Ops for the product team at Fluency, his vision was instrumental in raising the team's maturity level through the creation of robust documentation and the development of a strong team culture. Furthermore, I had the opportunity to work under his leadership when he took on the role of Product Design Manager; he demonstrated a leadership style that was human-centric, inspiring, and strategic.

    Pedroca is a talented, dedicated professional who is passionate about his work, and he deserves every success in his career journey.

    Marcelo Lionço Mendes

    Senior Product Designer

Designing Success

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