Hey!
I’m Pedro Henrique, but feel free to call me as Pedroca, a Product Designer.
Former Product Design Manager at Fluency Academy and most recently Staff Product Designer at Chop Dawg, where I helped startups and enterprise teams bring digital products to market across the United States. Working across industries such as education, healthcare, and transportation, while designing B2B and B2C SaaS products for startups and enterprise companies.
Design has always been, for me, the bridge between complexity and clarity. My professional journey has been driven by the constant challenge of translating abstract problems into simple, intuitive experiences that create meaningful impact in people's lives.
Whether leading design teams, shaping product strategy, or crafting visual systems, I believe great design emerges when business goals, user needs, and thoughtful execution come together seamlessly.
My focus is on building products that not only solve problems but also feel natural, accessible, and genuinely valuable to the people who use them.


1931–2014
What Can I Do
01
Turning problems into solutions
By combining research and user-centered design, I translate complex challenges into intuitive and efficient solutions. My focus is on understanding real user needs to create experiences that truly make sense.
02
Strategic design for business
It's not just about aesthetics—it’s about impact. I align design and business strategy to create digital products that not only work well but also drive key metrics and deliver real value for users and companies.
03
Research & data-driven decision making
I leverage qualitative and quantitative research methods to inform design decisions, analyzing user behavior through tools like Google Analytics, Hotjar, and Looker Studio. The result? More effective, insight-driven experiences.
04
Visual design that elevates digital products
From branding to design systems, I craft visually compelling and cohesive digital experiences. My goal is to ensure brands don’t just look great but also feel intuitive and seamlessly integrate into users' journeys.
Trusted by teams who care about the details
Designing Success




